RFQ Response // Digital Experience & Shopify Support Partner
Burn Nation is opening 100 gyms in 2026, going international, and running a $30M+ commerce operation. You need a digital partner who moves at Burn speed: the people you meet are the people who do the work, no surprises. That's us.
For the scoring team
Your RFQ names six things a vendor response must include. Here is each one with the section that answers it. Nothing to hunt for.
KFC digital menuboards across franchise locations, and seven acquired brands consolidated onto one ERP platform in six months.
Our full Shopify and commerce record, plus our professional opinion on NetSuite.
The four step method we actually run, the core people who run it, and how work moves week to week.
Weekly, monthly and quarterly cadence and committed hours in Section 11, with every role's hourly rate on the published rate card in Section 12.
Week one quick wins, a Sept to Dec plan, and where this goes in 2027.
This page is the written proposal, with your weighted scorecard filled in and a proof point in every notes cell. The rate card is in Section 12.
The discovery call
Six things you told us on August 13, and exactly what we will do about each. No repackaging your own words back to you as strategy.
My director of digital ends up doing a lot of Shopify support. This is broken. This category showed up on B2B when it should have showed up on B2C.
We take Shopify support off your director's plate on day one, and we govern the B2B and B2C catalogs so products land in the right channel the first time.
We're changing 3PL vendors, and our custom checkout asks members for their gym so profit is shared with the franchise partner.
We run the 3PL cutover with staged testing and a rollback plan, and we treat the gym attribution checkout as revenue critical, because for your franchise partners it is.
GTM and GA are hot garbage. I need SOCi, GA, GTM and Semrush together into a single dashboard that makes my team understand why I need to say childcare instead of child watch.
Your tags and analytics are not giving you a clean read. We build the Burn Command Center: five sources, one owned dashboard, plain English insights. Section 09 is the working version.
We've rebuilt our site and we're killing it at GEO, but that's going to change. I can't rely on what that is.
GEO moves weekly. We monitor your share of AI answers, watch the queries that matter, and adjust content and schema so a good month becomes a trend instead of luck.
We have one or two legacy WordPress sites to migrate off. The main site is now Next.js and Builder.io on Vercel.
We work in your stack, not around it. We migrate the WordPress properties with a mapped redirect plan so rankings and links carry over, and we manage the Next.js, Builder.io and Vercel setup you already run.
You guys were the most expensive, 20 to 25% over everybody else.
AI accelerated delivery lets our team produce more per hour, so the same work costs less to deliver. Blended, that lands at $130 per hour with every rate published in Section 12. These are not discounts, they are a different cost structure.
Scope of work
The four scope areas exactly as your RFQ defines them, each answered in your stack and on your terms.
RFQ requirement 1
Multi-location is not a category we would be learning on your account. It is most of what we have done for 26 years.
Our dspworkplace platform runs daily operations for independently owned Amazon delivery businesses nationwide: scheduling, dispatch and performance scorecards. Central governance, unit level ops, owner level accountability. The same mechanics as a franchise system, in production right now.
Our leadership has personally run agency accounts for franchise systems totaling more than 7,500 locations:
RFQ requirement 2
You asked specifically for Shopify and NetSuite integration case studies. Here is our record, and our actual position on NetSuite rather than a polite non-answer.
'corePHP' integrates with, builds inside, and supports NetSuite. Our engagement here is integration, and that engineering is platform-independent: contract design, staged cutover, idempotent syncs, reconciliation, and a rollback path tested before it is needed. We have been building integrations of this type for 26 years.
NetSuite represents a smaller share of our portfolio than other platforms, and we want to be transparent about why. When clients engage us at the ERP selection stage, we evaluate against their operational profile and recommend the best fit, which is often a different platform. That is a selection-stage recommendation and has no bearing on our ability to integrate with an existing NetSuite deployment.
You will get that kind of straight read on every recommendation we make, including the ones where the honest answer is that you already have it right.
RFQ requirement 3
Not a capability list. This is the sequence we actually run, and what you get at each step.
Crawl main, locations and shop domains together. Fix tracking before reading any number, because a baseline built on broken GTM is worth nothing. Deliverable: a verified baseline you can hold us to.
Mine how members actually search against how Burn names things internally. Childcare versus child watch is the live example. Deliverable: a terminology layer that keeps brand naming and adds member language in metadata and schema.
Unify schema across the main domain and the SOCi locations subdomain, fix internal linking, strengthen location page headings. Deliverable: one coherent entity graph instead of two disconnected ones.
Weekly AI answer share tracking against the queries that convert, plus rank and local pack movement in the Command Center. Deliverable: an early warning system, so GEO drift is caught in a week and not a quarter.
On SOCi. SOCi owns local presence at national scale and we are not pitching to replace it. Our job is to make it work harder: feed it better schema and page structure from the main domain, close the location page gaps it cannot reach, and report its output next to GA4 and Shopify so review response time can finally be tied to trial conversion.
Your weighted criteria
Your table, your weights, scored 1 (limited fit) to 5 (core strength), with a proof point in every notes cell as you asked.
| Category | Weight | Self-rating | Evidence / notes |
|---|---|---|---|
| Strategic advisory capability | 20% | Seven acquired brands consolidated onto one ERP platform in six months. Built an event-management platform for OCLC, the global library cooperative spanning 16,000+ member institutions in more than 100 countries, and KFC's franchise digital menuboard platform. Replaced a ~$200K/yr enterprise suite with a ~$10K/yr owned platform. | |
| Shopify & commerce expertise | 20% | Full stack Shopify and Plus, plus Magento and BigCommerce. Custom checkout engineering, B2B and B2C architectures, in house AI Shopify performance tooling. | |
| Website operations & CMS | 20% | 15,000+ built, 800+ managed, 1,000+ hosted at 99.9% uptime in our own PCI data centers. CMS agnostic including Next.js and Builder.io. Our CTO co-founded Joomla. | |
| SEO & local search expertise | 20% | 25,000+ client conversions per month and an emerging GEO specialization. Honest note: local SEO at national scale is SOCi's job. Making it work harder is ours. | |
| Delivery model & responsiveness | 10% | A named team, a shared team chat channel, and an under 2 business hour response SLA. Direct access to the people doing the work. | |
| Commercial value | 10% | $130/hr blended across the account, with AI and senior engineering billed inside it. Published rate card, fixed fee SOWs where overruns are ours, unused hours roll 30 days. |
Weighted total
Unpaid and unasked
Nobody asked us to do this. We reviewed the rendered HTML of your main, locations and shop domains in August 2026 and found the following. Every line below is quoted from your live site.
The three that matter most
Your homepage renders unfinished template copy to every visitor, and to the AI crawlers that decide whether Burn gets named in an answer.
<div class="hero-copy">
150 Character - ipsum dolor sit amet,
consectetur adipiscing elit...
Loading image...
</div>Fix, day one. A Builder.io publishing gate plus a QA checklist, so unfinished content cannot reach production again.
The Mobile Terms link inside your SMS opt-in modal points at an internal environment. Anyone who opens that modal can reach it.
"Mobile Terms" links to:
https://devops.burnbootcamp.com
/mobile-termsFix, day one. Environment aware links plus a CI link check that fails the build on an internal host.
There is an og:video and a summary card, but no og:image. Members and franchise partners sharing Burn get a bare link.
<meta property="og:video" ...>
<meta name="twitter:card" ...>
<meta property="og:image"> MISSINGFix, day one. A branded Open Graph image set across the main templates. Verify it yourself in Facebook's Sharing Debugger.
Three more worth scheduling
Minimal Organization schema on the main domain and weak location headings such as "Mallard Creek, NC" leave the two properties disconnected.
Fix. Schema depth, internal linking and a SOCi collaboration plan.
Every viewport requests the full size asset, and the lead capture modal markup is duplicated four times in the homepage HTML.
Fix. Responsive sizing and markup dedupe.
Legacy URLs such as /locations/huntersville-nc return 404 instead of redirecting, and nav links point to /blogs while the footer uses /blog.
Fix. Canonical routing and a redirect map.
Methodology. Rendered HTML review of the main, locations and shop domains, August 2026. Quotes above are verbatim. Full technical appendix on request, including the week one ADA and WCAG 2.2 baseline scan.
This is who the work is for
Click through it
Five sources in one owned view that opens by telling you how the business is doing. Switch views below, or launch the full console.
Revenue and leads are both up, and every headline number is ahead of target. Three items need a decision before kickoff.
Revenue, last 8 weeks
Needs a decision
Recommended this week
Coach review response time at the 22 gyms answering slower than 4 hours.
Impact: roughly 300 additional members per month.
Search is growing and AI answer share is climbing. Answer share is the number most likely to move against you.
Share of AI answers, last 8 weeks
Needs a decision
Recommended this week
Add member language to the metadata without changing ChildWatch branding.
Impact: 2.3 positions on high intent local queries.
Ratings and review volume are both up. Review response time is the lever nobody is pulling.
Direction requests, last 8 weeks
Needs a decision
Recommended this week
Give the 22 slowest markets a response time target, reported beside trial conversion.
Impact: +14% trial to member at those gyms.
Both stores are on pace and catalog errors are down sharply. Checkout is leaking orders on mobile.
Combined store revenue, last 8 weeks
Needs a decision
Recommended this week
Pre-fill the gym selector from member location instead of asking on mobile.
Impact: roughly $41K per month recovered.
533 Burn gyms, 41 states, plus the 2026 pipeline
Open gyms are real. Pipeline placement is illustrative. Switch to satellite and zoom to a site in the full console.
Delivered as an owned product with full source code, not a locked SaaS seat. Figures are illustrative. The gym locations are real, read from your own site.
RFQ requirement 5
Quick wins in week one, a Sept to Dec plan that takes weight off your team first, and where this goes in 2027.
Ipsum and "Loading image" strings off production, with a publishing gate behind them.
devops link removed, environment aware links, CI link check.
Branded Open Graph images so shares stop rendering blank.
The support queue moves to us, off your director of digital.
RFQ requirement 4
The five core people on your account, how work moves week to week, and exactly how much of us you get.
Accountable at the top for the relationship and the outcomes. On every QBR, and reachable directly when you need escalation.
Original Joomla co-founder. Owns the AI harness, Shopify tooling and the Command Center build, and he is the one on your ERP and 3PL architecture call.
Your first call and the person who keeps the work moving: the weekly standup, the sprint board, the team chat channel and the monthly report. Twelve years running operations and client accounts, Google Ads and Google Analytics certified, and the one who unsticks anything left sitting.
Director of Growth and Partnerships and your strategic contact, with 25+ years across digital, branding, merchandising, print and broadcast. Has worked with several Fortune 500 companies, and builds for the long term on the belief that lasting success comes from lasting relationships.
Senior Director at 'corePHP', with deep expertise in data-driven strategy, technical marketing and customer experience. Owns technical SEO and the GEO monitoring program that tracks how Burn shows up in AI answers, plus the working relationship with SOCi.
| Weekly | 30 min standup plus sprint board |
| Always on | Shared team chat channel |
| Monthly | Exec report plus burn-down |
| Quarterly | Business review |
| Response SLA | Under 2 business hours |
The quarterly review includes an honest keep us or don't conversation. Month to month terms mean you never need a renewal fight to leave.
| Retainer hours per month | 90 hours |
| Core team | 5 core people |
| Team behind them | 25 specialists |
| Surge capacity | Plus 40 hours per month |
| Unused hours | Roll 30 days |
Surge covers Q4, a Fabletics drop or a 3PL cutover week without a renegotiation. SOW work in Option 2 runs on top of retainer capacity, not out of it.
Commercial structure
Your RFQ defines two commercial vehicles and kicks off with both running together. Here they are, in your structure and in your order.
Last time we were priced above where we should have been. We fixed it. Not by cutting corners and not by swapping in different people: the same team you meet here, more output per hour, because AI accelerated delivery is what we built our shop around. Every rate is published below. Month to month. No lock in. You own everything we build.
Option 1 // Monthly retainer
Approximately 65 hours per month
A lighter start. Support and advisory without the search program.
Approximately 90 hours per month
This is your Option 1 scope, line for line. Advisory, account management, SEO, admin and reporting, all inside one number.
Start HereApproximately 105 hours per month
For the quarters that carry a 3PL cutover, a Fabletics drop or a Q4 peak.
Same team and the same rate card at every tier. Move between them at any month boundary, no renegotiation. Unused hours roll 30 days.
Option 2 // Project SOWs
| Project SOW | Fixed fee | Approx. hours | Typical window |
|---|---|---|---|
| Migrations Legacy WordPress to your Next.js and Builder.io stack, redirect mapped | $12,500-18,500 per site, typical. Complex sites quoted before work begins. | 96-142 | 4 to 7 weeks per site |
| Shopify builds / checkout enhancements Gym attribution and profit share checkout, mobile selector optimization | $8,500-16,000 | 65-123 | 3 to 6 weeks |
| Shopify builds / catalog governance B2B and B2C channel rules, so a product cannot land in the wrong catalog | $6,500-9,500 | 50-73 | 3 to 4 weeks |
| 3PL transition support We validate and test your 3PL's cutover: test plans, staged verification, rollback runbook | $9,500-16,000 | 73-123 | 5 to 8 weeks |
| ERP and API integration build Where we build the integration itself: contract design, idempotent syncs, reconciliation | $18,500-34,000 | 142-262 | 8 to 14 weeks |
| ADA audit WCAG 2.2 AA baseline, sampled across every page template on main, locations and shop | $4,850 flat | 37 | 2 weeks |
| ADA remediation Scoped from the audit findings, then automated regression monitoring | $9,500-18,000 | 73-138 | 4 to 8 weeks |
| Microsites Kids camps, international launches, campaign properties | from $7,500 | 58+ | 3 to 5 weeks |
| Burn Command Center / build Phase 1 is GA4 plus Shopify, delivered as an owned product with full source code. Running it afterwards sits inside the retainer, not here. | Phase 1: $18,500 Phases 2 and 3 optional, as scoped. | 142 | Phase 1 in September |
Fixed fee means overruns are ours, not yours. The hours column is how each number was built: scope divided by our blended rate. We publish it so you can check the arithmetic rather than take the price on faith. If a job runs long, that is our problem to absorb.
Rate card // All roles
Blended rate, honored across the account
Your work is led by the people at the top of this card. AI engineering bills at $195 and senior engineering at $175, and both sit inside a blended $130. We do not re-tier the invoice when the work gets harder, and we do not push hours down to cheaper roles to protect the average.
Unused retainer hours roll 30 days. Every deliverable ships with full source code. We build it, YOU own it.
Our commitments
Six promises, written into the SOW rather than pitched in a meeting. They are here so you can hold us to them.
We hire for talent, not for location, and the five people above are the ones who do your work. No rotating assignment, no handoff after the sale.
Unused hours roll 30 days, and your burn-down is visible any time you want to look at it, not just at renewal.
A named accountable ADA and WCAG owner, with automated regression testing written into the SOW.
In scope from day one, working alongside SOCi to make your local presence do more.
Every deliverable ships with full source code, always. We build it, YOU own it.
Leadership on every QBR, and a relationship sized so that your account matters to our business.
Every one of these is written into the SOW. Hold us to them.
Not part of this bid
Win a portion, prove it, grow. Three things worth a conversation once we are working together, priced separately and not bundled into anything above.
You are spending roughly $6-8K per month on Claude across HQ. Our shared brain harness typically cuts AI token costs by about half.
Franchise AI coaching and automated content production. We are happy to pressure test the architecture for free, or take build lanes if you want throughput.
A partnership built to support growth across different styles of opportunity: HubSpot automation for FranDev, plus international and kids camp templates, so gym #700 launches as cleanly as #600.
We did the homework before the meeting: your site audited, the roadmap drafted, and the pricing set where procurement does not need to fight it. Tell us where you want to start.